The Texas Tech Bullet Advertising Team participates in the National Student Advertising Competition (NSAC), which features over 100 schools. This year, the NSAC client was Tide. As the Head of Production and a Graphic Designer, I assisted the creative team in brainstorming the big idea and executing numerous creative assets.
AWARDS
2nd place in the nation
Best Visual Design Craft Award
2025 west Texas Gold addy for cross-platform integrated campaigns
integrated advertising, consumer campaign
2025 west Texas Judges' choice
Video ad
Below is the Simply Switch Campaign videos. we spent 8 months researching and exploring creatives ideas with over 1,500 research impressions. The Simply switch campaign consisted on funny scenarios for an "Everyday Optimizer" trying to keep their clothes clean, prevent color bleeding, and limit their climate impact. the short-form videos shows "life hack" that ends with a simpler way to do your laundry, cold washing.
end card animation
graphics and products
these are graphics that supported the campaign from physical to online media.
Target Product Shelf
Tide App-Home
Tide App-Campaign
Tide Sweater
Tide Tailgate Logo
Laundrolith
Coldplay Sweepstakes
Product Giveaway
Target Mirror Decals
Tide Rooftop Refresher
Tide x College Game Day
Twitch In-Game Ad
Staff
Account executive: Ashley Snyder
creative director 1: Cristina Hernandez
creative director 2: stone raunam
promotion director: Jared lewis
research director: Mary-grace Gonzales
Media director: Daniel irr
Head of production: Carlos gonzalez
